Purple Portfolio

New York, JMC & GHB Editions. 2008. Folio; stamped cloth-covered clamshell box with 5 loose photographs and letter pressed title sheet enclosed.

$25,000

Celebrating 15 years of Purple Magazine JMC & GHB Editions is pleased to present Purple Portfolio. A repository for all matters visually cultural Purple has become the magazine industry’s reference bible for inspiration, guidance, and emulation. Co-founded in 1992 by Olivier Zahm and Elein Fleiss Purple set out to cut a fresh path in the already visual-and-idea saturated fields of art and fashion periodical production. Disdaining to divide the two worlds, art and fashion, Purple set its sights on marrying them together using a radical editorial approach. Celebrated fine artists were commissioned to shoot fashion editorial spreads, a decision which gave rise to a whole new feel in fashion spreads- something individualistic, a raw improvisational aesthetic that parted company from the editorial boardroom consensus take. The aesthetic carried forward into styling the look of the publication, in its graphics, attitude and sensibility. The result revolutionized the look of fashion magazines and the effect is still with us today.

In recognition of Purple’s contribution John McWhinnie at Glenn Horowitz Booksellers has produced a special limited edition photographic portfolio of works by five of Purple’s contributors – Juergen Teller, Richard Kern, Jack Pierson, Terry Richardson, and Richard Prince. The deluxe portfolio, featuring a work by each artist, will comprise 5 signed and numbered 16” x 20” color prints of images originally featured by Purple magazine. Works included are Teller’s Pasolini’s Dog, Rome, Kern’s Lara’s Panties, Pierson’s portrait of Brad Pitt, Richardson’s Service Please, and Prince’s Hannah C. The photographs will be gathered in a deluxe portfolio case. This singular production is an edition of 10.